Pengaruh Kata Cashback Terhadap Peningkatan Penjualan Menggunakan Data Mining
Abstract
Modern era has many advantages for us one of the advantages is selling and buying process as we known is online shopping. There is one word which is loved by seller and buyer is cashback recently. Cashback became a favorite thing in online shopping, every seller using cashback for developing their selling, and every buyer using cashback for getting many benefits. In this research researcher analyzed the using of cashback by beauty product company which is used cashback as their program in special program last year. The aim of research is describing the important of cashback word in selling and buying process. The researcher used language theory as communication by George Yule. The researcher also used Data Mining for analyzing the data and giving a provement about the influencing of cashback in selling and buying. The researcher used Algoritma K-Means as a method of research and used Rapid Minner application for analyzing te data. The result of this research showed the word of cashback increased double selling rate for beauty product company.
Copyright (c) 2019 KOPERTIP : Jurnal Ilmiah Manajemen Informatika dan Komputer

This work is licensed under a Creative Commons Attribution 4.0 International License.
Seluruh materi yang terdapat pada situs e-jurnal ini dilindungi oleh Undang-undang. Dilarang mengutip sebagian atau seluruh isi situs (termasuk makalah) tanpa persetujuan pengelola situs atau penulis (khusus untuk materi makalah). Anda diperbolehkan untuk mengutip beberapa materi dalam makalah yang diterbitkan oleh KOPERTIP: Jurnal Ilmiah Manajemen Informatika dan Komputer dengan mencantumkan sitasi yang merujuk pada situs e-jurnal ini.
Hak atas penggandaan materi yang terkandung pada situs e-jurnal ini dimiliki oleh Puslitbang Kopertip Indonesia selaku pengelola jurnal. Dilarang menggandakan materi makalah tanpa seijin pengelola jurnal.
All material contained in this e-journal site is protected by Law. Do not quotes any or all part of this site (including its papers) without the consent of this site manager or the author (for material contained in paper). You are permitted to quote some of material from papers published by KOPERTIP: Scientific Journal of Informatics Management and Computer by citing this e-journal according to proper citation rules.
Copyright of materials contained in this e-journal site is owned by Kopertip Indonesia Foundation as journal manager. Do not duplicate any paper material without explicit permission from journal manager.